Neslin, Scott A. : rechercher sur Z-Library

Stahl, Florian, Heitmann, Mark, Lehmann, Donald R, Neslin, Scott A

Année:

2014

Langue:

english

Fichier:

PDF, 455 KB

english, 2014

The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin

Journal:

Peter C. Verhoef, Scott A. Neslin, Björn Vroomen

Année:

2012

Langue:

english

Fichier:

PDF, 219 KB

english, 2012

Multichannel customer management: Understanding the research-shopper phenomenon

Journal:

International Journal of Research in Marketing

Année:

2007

Langue:

english

Fichier:

PDF, 802 KB

english, 2007

The Showrooming Phenomenon: It's More than Just About Price

Gensler, Sonja, Neslin, Scott A., Verhoef, Peter C.

Journal:

Scott A. Neslin, Caroline Henderson and John Quelch

Année:

2017

Langue:

english

Fichier:

PDF, 379 KB

english, 2017

Consumer Promotions and the Acceleration of Product Purchases

Journal:

Scott A. Neslin and Leonard Greenhalgh

Année:

1985

Langue:

english

Fichier:

PDF, 605 KB

english, 1985

Nash's Theory of Cooperative Games as a Predictor of the Outcomes of Buyer-Seller Negotiations: An Experiment in Media Purchasing

Journal:

Valentini, Sara, Montaguti, Elisa, Neslin, Scott A

Année:

1983

Langue:

english

Fichier:

PDF, 2.04 MB

english, 1983

Decision Process Evolution in Customer Channel Choice

Journal:

Avijit Ghosh, Scott Neslin and Robert Shoemaker

Année:

2011

Langue:

english

Fichier:

PDF, 765 KB

english, 2011

A Comparison of Market Share Models and Estimation Procedures

Journal:

Kusum L. Ailawadi, Donald R. Lehmann and Scott A. Neslin

Année:

1984

Langue:

english

Fichier:

PDF, 1.68 MB

english, 1984

Revenue Premium as an Outcome Measure of Brand Equity

Journal:

Robert C. Blattberg, Edward C. Malthouse, Scott A. Neslin

Année:

2003

Langue:

english

Fichier:

PDF, 3.18 MB

english, 2003

Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions

Journal:

Ailawadi, Kusum L., Neslin, Scott A., Gedenk, Karen

Année:

2009

Langue:

english

Fichier:

PDF, 423 KB

english, 2009

Pursuing the Value-Conscious Consumer: Store Brands Versus National Brand Promotions

Journal:

Customer Needs and Solutions

Année:

2001

Langue:

english

Fichier:

PDF, 149 KB

english, 2001

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Ascarza, Eva, Neslin, Scott A., Netzer, Oded, Anderson, Zachery, Fader, Peter S., Gupta, Sunil, Hardie, Bruce G. S., Lemmens, Aurélie, Libai, Barak, Neal, David, Provost, Foster, Schrift, Rom

Journal:

Année:

2017

Langue:

english

Fichier:

PDF, 769 KB

english, 2017

The Effect of Promotion on Consumption: Buying More and Consuming It Faster

Kusum L. Ailawadi and Scott A. Neslin

Journal:

John Deighton, Caroline M. Henderson and Scott A. Neslin

Année:

1998

Langue:

english

Fichier:

PDF, 1.11 MB

english, 1998

The Effects of Advertising on Brand Switching and Repeat Purchasing

Journal:

Sun, Baohong, Neslin, Scott A., Srinivasan, Kannan

Année:

1994

Langue:

english

Fichier:

PDF, 587 KB

english, 1994

Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward Looking

Journal:

Robert C. Blattberg, Scott A. Neslin

Année:

2003

Langue:

english

Fichier:

PDF, 141 KB

english, 2003

Sales promotion: The long and the short of it

Journal:

Scott A. Neslin, Venkatesh Shankar

Année:

1989

Langue:

english

Fichier:

PDF, 1.14 MB

english, 1989

Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions

Journal:

Winer, Russell S, Neslin, Scott A

Année:

2009

Langue:

english

Fichier:

PDF, 337 KB

english, 2009

The History of Marketing Science || Customer Relationship Management (CRM)

Année:

2014

Langue:

english

Fichier:

PDF, 164 KB

english, 2014

Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy

Kusum L. Ailawadi, Donald R. Lehmann and Scott A. Neslin

Journal:

Valentini, Sara, Neslin, Scott A., Montaguti, Elisa

Année:

2001

Langue:

english

Fichier:

PDF, 3.41 MB

english, 2001

Identifying omnichannel deal prone segments, their antecedents, and their consequences

Journal:

Umut Konuş, Peter C. Verhoef, Scott A. Neslin

Année:

2020

Langue:

english

Fichier:

PDF, 740 KB

english, 2020

Multichannel Shopper Segments and Their Covariates

Journal:

Ailawadi, Kusum L., Lehmann, Donald R., Neslin, Scott A.

Année:

2008

Langue:

english

Fichier:

PDF, 370 KB

english, 2008

Revenue Premium as an Outcome Measure of Brand Equity

Journal:

Kopalle, Praveen K., Sun, Yacheng, Neslin, Scott A., Sun, Baohong, Swaminathan, Vanitha

Année:

2003

Langue:

english

Fichier:

PDF, 150 KB

english, 2003

The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs

Journal:

Année:

2012

Langue:

english

Fichier:

PDF, 336 KB

english, 2012

A Market Response Model for Coupon Promotions

Neslin, Scott A.

Journal:

Scott A. Neslin and Robert W. Shoemaker

Année:

1990

Langue:

english

Fichier:

PDF, 1.43 MB

english, 1990

Using a Natural Experiment to Estimate Price Elasticity: The 1974 Sugar Shortage and the Ready-to-Eat Cereal Market

Journal:

Narasimhan, Chakravarthi, Neslin, Scott A., Sen, Subrata K.

Année:

1983

Langue:

english

Fichier:

PDF, 2.35 MB

english, 1983

Promotional Elasticities and Category Characteristics

Journal:

Aaron Knott, Andrew Hayes, Scott A. Neslin

Année:

1996

Langue:

english

Fichier:

PDF, 1.72 MB

english, 1996

Next-product-to-buy models for cross-selling applications

Journal:

Année:

2002

Langue:

english

Fichier:

PDF, 151 KB

english, 2002

On Estimating Current-customer Equity Using Company Summary Data: Comment

Scott A. Neslin

Journal:

Gail Ayala Taylor, Scott A. Neslin

Année:

2011

Langue:

english

Fichier:

PDF, 192 KB

english, 2011

The current and future sales impact of a retail frequency reward program

Journal:

Scott A. Neslin, Sunil Gupta, Wagner Kamakura, Junxiang Lu and Charlotte H. Mason

Année:

2005

Langue:

english

Fichier:

PDF, 281 KB

english, 2005

Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models

Journal:

Leonard Greenhalgh, Scott A. Neslin and Roderick W. Gilkey

Année:

2006

Langue:

english

Fichier:

PDF, 1.22 MB

english, 2006

The Effects of Negotiator Preferences, Situational Power, and Negotiator Personality on Outcomes of Business Negotiations

Journal:

The Academy of Management Journal

Année:

1985

Langue:

english

Fichier:

PDF, 621 KB

english, 1985

Customer Channel Migration

Ansari, Asim, Mela, Carl F, Neslin, Scott A

Journal:

Pauwels, Koen, Neslin, Scott A.

Année:

2008

Langue:

english

Fichier:

PDF, 232 KB

english, 2008

Building With Bricks and Mortar: The Revenue Impact of Opening Physical Stores in a Multichannel Environment

Journal:

Chakravarthi Narasimhan, Scott A. Neslin and Subrata K. Sen

Année:

2015

Langue:

english

Fichier:

PDF, 1.44 MB

english, 2015

Promotional Elasticities and Category Characteristics

Journal:

Année:

1996

Langue:

english

Fichier:

PDF, 618 KB

english, 1996

Linking Product Features to Perceptions: Self-Stated versus Statistically Revealed Importance Weights

Scott A. Neslin

Journal:

Scott A. Neslin and Robert W. Shoemaker

Année:

1981

Langue:

english

Fichier:

PDF, 330 KB

english, 1981

An Alternative Explanation for Lower Repeat Rates after Promotion Purchases

Journal:

Winer, Russell S, Neslin, Scott A

Année:

1989

Langue:

english

Fichier:

PDF, 1.64 MB

english, 1989

The History of Marketing Science || Stochastic Models of Buyer Behavior

Année:

2014

Langue:

english

Fichier:

PDF, 347 KB

english, 2014

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising

Dinner, Isaac M., Van Heerde, Harald J., Neslin, Scott A.

Journal:

Année:

2013

Fichier:

PDF, 452 KB

2013

Channel design, coordination, and performance: Future research directions

Alberto Sa Vinhas, Sharmila Chatterjee, Shantanu Dutta, Adam Fein, Joseph Lajos, Scott Neslin, Lisa Scheer, William Ross, Qiong Wang

Journal:

International Journal of Research in Marketing

Année:

2010

Langue:

english

Fichier:

PDF, 193 KB

english, 2010

Consumer response to uncertain promotions: An empirical analysis of conditional rebates

Ailawadi, Kusum L., Gedenk, Karen, Langer, Tobias, Ma, Yu, Neslin, Scott A.

Journal:

Année:

2014

Langue:

english

Fichier:

PDF, 518 KB

english, 2014

The interrelationships between brand and channel choice

Scott A. Neslin,Kinshuk Jerath,Anand Bodapati,Eric T. Bradlow…

Journal:

Bilgicer, Tolga, Jedidi, Kamel, Lehmann, Donald R., Neslin, Scott A.

Année:

2014

Langue:

english

Fichier:

PDF, 266 KB

english, 2014

Social Contagion and Customer Adoption of New Sales Channels

Journal:

Ailawadi, Kusum L., Kopalle, Praveen K., Neslin, Scott A.

Année:

2015

Langue:

english

Fichier:

PDF, 1.41 MB

english, 2015

Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analyses

Journal:

Baohong Sun, Scott A. Neslin and Kannan Srinivasan

Année:

2005

Langue:

english

Fichier:

PDF, 213 KB

english, 2005

Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward Looking

Journal:

Neslin, Scott A., Shoemaker, Robert W.

Année:

2003

Langue:

english

Fichier:

PDF, 3.11 MB

english, 2003

A Model for Evaluating the Profitability of Coupon Promotions

Journal:

Ailawadi, Kusum L., Lehmann, Donald R., Neslin, Scott A.

Année:

1983

Langue:

english

Fichier:

PDF, 609 KB

english, 1983

Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble’s Value Pricing Strategy

Journal:

Kusum L. Ailawadi, Scott A. Neslin and Karen Gedenk

Année:

2001

Langue:

english

Fichier:

PDF, 161 KB

english, 2001

Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions

Journal:

Alberto Sa Vinhas, Sharmila Chatterjee, Shantanu Dutta, Adam Fein, Joseph Lajos, Scott Neslin, Lisa Scheer, William Ross and Qiong Wang

Année:

2001

Langue:

english

Fichier:

PDF, 3.52 MB

english, 2001

B2B Research || Channel design, coordination, and performance: Future research directions

Journal: